Our Public Relations & Marketing Communications Philosophy:
Commercial and professional audio companies know they need public relations and marketing communications programs.
But often they do not have the resources to staff and support a full-time marketing communications department. Nor do they
have a clear understanding of what a strategic marketing communications program consists of. Without adequate resources and
a clear understanding, they often fall back on a single solution: the press release.
But issuing press releases alone—corporate and product announcements—will not increase awareness of a company
in the marketplace. Press releases cannot build customer relations and reach out to new customers. A press release is not
a strategic marketing communications program.
A PR and marketing communications program is built around understanding a company’s market, assessing their specific
business needs, and choosing the right strategies and communications tools to reach their audience.
Press releases are a part of PR and marketing communications. But only one part.
We offer an array of services and tactics that we draw upon selectively in order to achieve your business objectives.
▪ press release writing & distribution
▪ new product announcements & staff appointments
Trade Press Editorial
▪ direct representation with trade press editorial
▪ website content development
▪ feature article
▪ photo procurement
Direct Mail – Digital and Print
with sales force, dealers
with customer & potential customer base
building for regular & special communications
▪ e-newsletters design, creation
& content development
Trade Show Support & Event Planning
conferences, appointments with editorial
electronic press kits & press placements with Dailies
press event planning – conferences, concerts
▪ research media placement & purchases (print/electronic)
▪ negotiate media purchases
with ad reps
▪ recommend value-added opportunities
& copywriting to print production
We have extensive experience in the various commercial audio (and video)
markets: broadcast; professional and studio
sound; live sound; systems integration for performance venues and all kinds of commercial
and institutional facilities; and the worship market. Our industry contacts include
individuals across the industry, from manufacturers and rep firms, to systems integrators, to live
sound and recording engineers, to sound companies. And we enjoy well-established relationships
with key magazines and editors, as well as with other PR firms in the industry.
We would be happy to work with you and develop a program suitable to your needs.