Our Public Relations & Marketing Communications Philosophy:

 

Commercial and professional audio companies know they need public relations and marketing communications programs. But often they do not have the resources to staff and support a full-time marketing communications department. Nor do they have a clear understanding of what a strategic marketing communications program consists of. Without adequate resources and a clear understanding, they often fall back on a single solution: the press release.

 

But issuing press releases alone—corporate and product announcements—will not increase awareness of a company in the marketplace. Press releases cannot build customer relations and reach out to new customers. A press release is not a strategic marketing communications program.

 

A PR and marketing communications program is built around understanding a company’s market, assessing their specific business needs, and choosing the right strategies and communications tools to reach their audience.

 

Our Services

 

Press releases are a part of PR and marketing communications. But only one part.

 

We offer an array of services and tactics that we draw upon selectively in order to achieve your business objectives.

 

Public Relations

    

    ▪     press release writing & distribution

     ▪      event announcements

     ▪      new product announcements & staff appointments

              

Trade Press Editorial

    

     ▪     direct representation with trade press editorial

     ▪     Secure new product reviews

     ▪     website content development

     ▪     feature article development

    ▪     photo procurement 

 

Direct Mail – Digital and Print

    

     ▪   communications with sales force, dealers      

      ▪    communications with customer & potential customer base

      ▪    database building for regular & special communications

            ▪    e-newsletters design, creation & content development  

 

Trade Show Support & Event Planning

 

    ▪    press conferences, appointments with editorial

     ▪     electronic press kits & press placements with Dailies

     ▪     press event planning – conferences, concerts

 

Advertising

 

    ▪    creative consultation

    ▪     research media placement & purchases (print/electronic) 

         ▪     negotiate media purchases with ad reps

           ▪     recommend value-added opportunities 

 

     Literature

 

           ▪     consultation & copywriting to print production

 

 

We have extensive experience in the various commercial audio (and video) markets: broadcast; professional and studio sound; live sound; systems integration for performance venues and all kinds of commercial and institutional facilities; and the worship market. Our industry contacts include individuals across the industry, from manufacturers and rep firms, to systems integrators, to live sound and recording engineers, to sound companies. And we enjoy well-established relationships with key magazines and editors, as well as with other PR firms in the industry.

 

We would be happy to work with you and develop a program suitable to your needs.