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Our Public Relations & Marketing Communications Philosophy:


Commercial and professional audio companies know they need public relations and marketing communications programs. But often they do not have the resources to staff and support a full-time marketing communications department. Nor do they have a clear understanding of what a strategic marketing communications program consists of. Without adequate resources and a clear understanding, they often fall back on a single solution: the press release.


But issuing press releases alone—corporate and product announcements—will not increase awareness of a company in the marketplace. Press releases cannot build customer relations and reach out to new customers. A press release is not a strategic marketing communications program.


A PR and marketing communications program is built around understanding a company’s market, assessing their specific business needs, and choosing the right strategies and communications tools to reach their audience.


Our Services


Press releases are a part of PR and marketing communications. But only one part.


We offer an array of services and tactics that we draw upon selectively in order to achieve your business objectives.


Public Relations


         press release writing & distribution

          event announcements

          new product announcements & staff appointments


Trade Press Editorial


          direct representation with trade press editorial

          Secure new product reviews

          website content development

          feature article development

         photo procurement 


Direct Mail – Digital and Print


        communications with sales force, dealers      

          communications with customer & potential customer base

          database building for regular & special communications

                e-newsletters design, creation & content development  


Trade Show Support & Event Planning


        press conferences, appointments with editorial

          electronic press kits & press placements with Dailies

          press event planning – conferences, concerts




        creative consultation

         research media placement & purchases (print/electronic) 

              negotiate media purchases with ad reps

                recommend value-added opportunities 




           ▪     consultation & copywriting to print production



We have extensive experience in the various commercial audio (and video) markets: broadcast; professional and studio sound; live sound; systems integration for performance venues and all kinds of commercial and institutional facilities; and the worship market. Our industry contacts include individuals across the industry, from manufacturers and rep firms, to systems integrators, to live sound and recording engineers, to sound companies. And we enjoy well-established relationships with key magazines and editors, as well as with other PR firms in the industry.


We would be happy to work with you and develop a program suitable to your needs.